Tuesday, 7 August 2012


We are enjoying a wonderful Olympics, I am sure you will agree. Gold,silver and bronze, here,there and everywhere! 
However, a danger lurks around the corner for our traditional boozer. Well, any bloody boozer, for that matter.
What you on about? I hear you say. ''We are enjoying Olympic success, whilst having a pint in the local boozer. Luvly jubly''! Err, not necessarily my friendly revellers.
You see there are do's and don'ts during the Olympics, down the boozer. The London Olympic Committee have seen fit to issue a few rules.
Don't you dare put any Olympic symbols, or logo's up in the pub. We, the Olympic movement, own em! And, of course we all respect the 'squeaky clean' movement, don't we folks? They must be obeyed. The 'Brand Police' are mingling among us! Don't even trust 'the pub mutt'! 
At no time must you promote the screening of the games. Oh no, you publicans, the 2012 'Brand Police' are around every corner.
You cannot even make reference to the Olympics in adverts. No, it will detract attention away from the main sponsors. You have been warned, we have trained eyes focused on YOU! 
No London Organising Committee Olympic Games posters, if the boozer is part of a pub chain, or franchise. Oh no, you will get done! Remember, that unfamiliar geezer in the corner, is watching you.
Oh, and under NO circumstances can you say you are a 'London 2012' pub viewing venue. Or, wait for it....'A SUPPORTER of the games'! Pathetic in the extreme.You would think they would relax that area of the promotion. You grubby bunch. Hang your heads in shame!
Finally, this benevolent crew(NOT) insist that there should be no pictures of athletes, or teams in advertising, unless permission has been given by the athletes, or teams involved! And, they are of course, relevant to the promotion.

Who are these 'faceless bureaucrats' who make these decisions? Where is their secret sanctuary? 
Dare I say, the crinkle of the brown envelope is deafening, behind the committee room doors!     


  1. part of me thinks its a case of focusing on the negative so much,we forget the ways to make it a positive.

    local pub near me had a beer festival over the weekend,they held one this time last year so it wasnt done to tie in especially with the olympics, but nearly every beer they had on the list was an olympic or TeamGB name inspired beer (some brewers have obviously found a way to make it work for them) and theyd installed a television,which just happened to be showing BBC1 alot. So no olympic trademarks snaffled or broken, yet clearly making the event work for them within the limitations they had as a well run pub looking to make things work and promote their business should, instead of the I just want to slap 5 rings on something and yay its olympic party crowd

    so alot of brewers & bloggers (and brewer bloggers) have mentioned the negative angle over the last few weeks, though Ive not met a landlord yet whose specifically complained about it, Ive a feeling if they did Id be asking them what if any effort they put into celebrating either International IPA Day or International beer day both events held during the Olympic weeks, both totally trademark rule free

  2. Cheers for your feedback pal. Aye agree with your comments. As you have probably gathered, I was having a pop at London Olympic Committee.They are a bunch of blinkered oafs!Out of touch with the ordinary man/women in the street.