It highlights an unbelievable price increase for Strongbow, by Punch Taverns. A whopping 22p a pint !
The increase has quite rightly incensed one of their licensee's, namely, Phil Rice, of the Old Wheatsheaf in Enfield, Middlesex.
Poor Phil has seen a barrel of Strongbow rise by £16.44 to £133.53! What a joke. Where is the justification in that?
One thinks an explanation is in order!
It gets worse! Heineken state that the price for Strongbow cider has increased by approx 5.5p a pint. So with VAT added, the licensee would expect to pay around 7p.
So Punch Taverns, what the hell is going on? Twenty two pence! How do you justify such a ridiculous increase. Customers will be outraged. How are your publicans going to explain this to customers who are loyal to the product?
But does it really surprise you? Perhaps not. We get used to the way Punch Taverns operate and run their organisation.
Oh, but hang on, there has been some sort of reaction to all this. A Punch spokesman said: "We have a policy of not commenting publicly on pricing involving individual pubs."
Well, I am not bloody surprised you wanting to go all mute on us, in relation to a hike of 22p a pint!
It will probably be nearer 30p, with the duty increase this month.
Amazingly, the spokesperson went on to say that they had been working with their suppliers to offer a broad range of ciders at (are you sat down?) COMPETITIVE prices to the market leaders.
People down the boozer have often said to me " Nothing surprises me about Punch Taverns." (Or words similar to that. Words that cannot be printed)
And in my opinion, this latest snippet of information will certainly surprise even their most outspoken critics!