|Brigid Simmons(CEO BBPA), one suspects you ain't giving us the whole picture here.|
|So the tub thumping from the BBPA, has commenced, for a hat trick of beer duty reductions, in the pre-election budget.|
On the face of it, this may appear to be a commendable and valid call from the British Beer and Pub Association, to cross party MP's, to support a motion that could possibly help our beleaguered licensees.
However, does another, one copper coin of the realm reduction in beer duty, make any difference?
The BBPA bang on about a further reduction, "would secure pub jobs, help keep pub pints more affordable and support Britain's much-loved pubs".
But hang on, do I detect a whiff of hypocrisy here? Has the reduction helped keep pub pints more affordable, for example? I haven't noticed - and I'm sure most folk reading this haven't.
Why haven't you had the backbone to tell beer drinkers that the annual January increase made by most brewers outweighs
any minuscule beer duty reduction in March. Beer prices have outstripped inflation - no argument!
Come on Brigid, your association was probably fully aware, that the brewers knew in 2013 and 2014, about the duty cut in
March, when they were calculating their price increases, two months earlier
Just have the decency to relay, that itsy-bitsy duty cuts have little or no benefit for most publicans - particularly tied
tenants. Duty is a tax on the producer, not the consumer - it's not rocket science.
I really do despair with this shallow rabblerousing, about the benefits of beer duty reduction. I could accept it to a degree, if you just redressed the balance - and gave beer drinkers the true picture.
However, that is unlikely to happen, is it? As you will be more concerned about attempting to redress another balance. That of re-building your reputation, after the association's support of the government's failed attempt, to scupper the MRO option for beleaguered tied tenants.
Humiliation takes a lot of redressing .