Wednesday, 14 January 2015

STRUTH! Fosters climb aboard the "craft beer" bandwagon!

Well, knock me down with a feather! Our Aussie buddies have climbed aboard the "craft beer" bandwagon.

I have to say it raised a titter. Surely beer drinkers will not be duped by this devious, unscrupulous, piece of marketing - will they? 

I think it's pretty pathetic trying to hoodwink the beery masses, by using the fixed flip top. A top that is more commonly used by many quality beer brewers, around the world.

But, hang on, they state it's from a land down under. Is some of it not brewed in the UK? Will always stand corrected. 

And as for the 'Artisan Australian late hopped lager' boast on the labelling - struth! Artisan? FFSF's! Oh sorry, 'artisan' always sounds impressive. However, not when you use it!

So the 'dingo piss' has been packaged in a pretty shaped bottle, with a fancy flip top. Throw in 'craft' and 'artisan' into the mix, and you have a winner - job done! "Arr, you little ripper!"

What a joke! Artisanal and craft beer my arse!

2 comments:

  1. Please tell me this is an early April Fools!

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  2. It's part of (an admittedly confusing) project by an online marketing company, not something official. There are also similar designs for Budweiser and Carlsberg.

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